I firmly advocate prioritizing a streamlined user experience through an elegant and clutter-free design, valuing it far above the creation of visually appealing yet ultimately impractical products.
I proudly consider myself a Full-Stack Designer, proficient in a wide spectrum of design domains including Printing, Visual Identity, Website and APP’s UI&UX, Branding Strategy in China, Animation, and Front-end Development. With over 15 years of experience, I specialize in crafting digital assets with a keen eye for ROI-oriented UI&UX design.
My professional journey commenced as an Art Director at Media Arts Lab Shanghai, part of Apple’s creative agency, where I contributed to significant projects like the 2018 Apple CNY campaign. Prior roles include Animation Specialist and Front-end Designer at Altium’s global marketing department.
In earlier career phases, I led the Game UI department in the gaming industry and managed digital campaigns and media materials in advertising.
Currently, I serve as an Art Director at a prominent French digital agency, focusing on ROI-driven design and tech development. In this role, I oversee UI&UX design, conduct user analysis, and ensure effective client communication for optimal ROI integration.
Creating visual content such as logos, illustrations, posters, and advertisements Focus on visual communication and use typography, color, and imagery to convey messages effectively.
Creating products and services that are easy to use, enjoyable, and meet the needs of users. It involves understanding users, designing intuitive interfaces, and testing for usability.
Creating various contexts such as video production, advertising, user interfaces, and presentations. Designers use software like Adobe After Effects or Cinema 4D to create motion graphics.
Product analysis evaluates features, usability, market context, performance, cost, and compliance to gain insights and inform decisions for improvements and strategic direction.
Navigating from user flows to meticulously designed wireframes, interfaces, and prototypes.
Brief and captivating videos, enchanting animations crafted with After Effects, and dynamic Lottie animations.
My primary emphasis in client communication is ensuring the seamless integration of their requests within a robust Return on Investment (ROI) framework. Our clientele primarily consists of global entities venturing into China for business or local enterprises expanding their operations overseas.
